SafeGold
Custody + allocation
SEBI-registered, holds the matching physical gold against every gram you buy.
About GoldPlus
A modern account
for the oldest savings.
We build software for a metal that's been around longer than software. The aim is simple — bring the daily savings habit of a Tier-3 town into a phone that anyone can hold.
One household, one daily gram.
India holds more private gold than any other country on earth — and yet, almost none of it earns. It sits in a locker. It dresses up a wedding. It gathers dust.
We're not trying to replace that locker. We're trying to add an account next to it — one where the smallest unit is ten rupees, not ten grams. One where buying is the daily habit, and selling is a tap. One where the metal is the same 24-karat metal a goldsmith would weigh, held in a vault you can verify.
Money should stay where you put it — and grow without you watching.
Eighteen months, from idea to ingot.
- Early 2025
The idea
Founders meet at a fintech summit. The brief: a daily-savings account that anyone could open, backed by metal a banker would respect.
- Mid 2025
The first metal
Partnership signed with SafeGold for allocated 24K gold held in Brink's vaults.
- Late 2025
The first build
Modular backend on Node + TypeScript. Provider adapter pattern. Mock everything; swap to live when ready.
- 2026
The first users
Beta opens to 1,000 households. Average first buy: ₹47. Average monthly SIP: ₹250. The thesis holds.
Six partners, one promise.
Brink's
Vaulting
Global leader in secure logistics; insured, monitored, audited monthly.
Sequel
Logistics
Vault-to-door delivery of physical coins and bars when you redeem.
BIS
Hallmarking
Bureau of Indian Standards 999.9 purity certification on every coin.
Razorpay
Payments
PCI-DSS certified gateway for INR money-in and money-out.
iServeU
Card issuance
RBI-licensed PPI issuer for the GoldPlus VISA prepaid card.
Our principlesThree rules we
Three rules we
won't break.
1.
Money you can verify
Every gram has an audit certificate. Every transaction has a receipt. Every reversal is in the ledger. We publish what we do.
2.
Boring on purpose
No celebrity ads, no rate gamification, no “gold price will moon” pop-ups. We are trying to be the bank you forget about — until it pays you.
3.
India-first, not India-only
Hindi and English from day one. UPI as the primary rail. Festival-aware reminders. Built for the customer it was built for.